As part of the promotional strategy developed by ICE and Confindustria Ceramica, on 15 and 17 March 2016, the B2B Germany Roadshow – Ceramics of Italy will be stopping off in Berlin and Cologne to promote the Italian ceramics industry on foreign markets, paying particular attention to the architecture and interior design channels.
Coem will also be taking part in the two days, along with other 20 leading companies in the sector and a total of 150 “active”, qualified, high-profile professional designers. Each day will feature two conferences given by high-profile keynote speakers who will be explaining and illustrating their architectural projects using Italian ceramics. At the same time, a room will be fitted out with tables on which will be displayed products that include our latest collections Kanvas, Reverso and Arenaria.