The winners of the ADI Ceramics & Bathroom Design Award 2017 were announced on Tuesday 26 September 2017. This Award was launched in collaboration with ADI (Association for the Industrial Design) and Cersaie (International Exhibition of Ceramic Tiles and Bathroom Furnishings) to honour the most innovative products showcased by the Italian ceramic industry at the Exhibition.
Coem was awarded the prize in the “ceramic” category with the innovative “Shelf” Project by the designer Paolo Benevelli, with the following motivation: “a process innovation that transforms the ceramic tile into highly-functional shelves adaptable to the various products of the company.”


The “Shelf” tile goes beyond its traditional function as a covering material and now becomes a “support surface”. This new dual application adds to the appeal of this material which has always been used merely as a covering element.
Full-body porcelain stoneware is worked to obtain an L-shaped element. The union of one or more elements allows creating endless combinations that widens the possibilities of uses: bookcases, shelves, displays and support surfaces for any setting.
In other words, “Shelf” is a modular system that can be used as a small architectural element to define new geometries with ceramic dimensions.


The commission of the fourth edition of ADI Ceramics & Bathroom Design Award 2017 comprised Carlo Branzaglia (ADI President of the Emilia-Romagna delegation), Oscar Colli (Director of the magazine “Il Bagno Oggi e Domani”) and Silvia Stanzani (Designer), as well as Emilio Mussini (President of Promotional Activities of Confindustria Ceramica). The award guarantees that the “Shelf” Project will be part of the pre-selection for the prestigious ADI Design Index 2018, which is published annually by ADI-Association for the Industrial Design. The award gathers the best in Italian design put into production in the previous year and selected by the Permanent Design Observatory of ADI Design. It includes products or product systems of any category, as well as services, theoretical-critical research, process or business research applied to design.


Download Catalogue: SHELF


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