The Art of Tiles was the name chosen for the exhibit featuring the top brand Fioranese at Milano Design Week 2023 (17-23 April, Via Solferino, 11, Milan).
A prestigious flat in the heart of Milan’s Brera district became the setting to host a unique story of ceramics made of light, alternating textures and colour, designed by Alesssandro Pasinelli Studio. A tactile and visual itinerary guided us from room to room to discover dreamlike and muffled spaces, filled with soft curtains and fabrics that form a soft ’skin’ around three-dimensional volumes covered with innovative ceramic surfaces, adding more appeal to the space.



On the occasion of Milano Design Week 2023, Coem accompanied us on a curious trip through space and time that runs from the rooms of the third-floor apartment in Via Solferino 11, encouraging us to reflect on issues regarding contemporary design and artistic tradition, highlighting the hallmark elements of outstanding ceramics.



The Art of Tiles hosted a preview of Moiré, the first collection resulting from the collaboration between Coem and Alessandro Pasinelli that was launched with the intention of creating a large format with a graphic, contemporary and decorative surface with a special marbled effect. The term moiré in fact denotes a pattern of interference, created in this case by two identical superimposed grids that are slightly shifted at different angles, then developed further combining three colours for each nuance.

The surface created has an original texture, similar to moving waves, which appears to our eyes as a third different texture with a fascinating design, which makes us reflect on how easily our eyes can be fooled.



The collection consists of 6 colours in warm and cold shades in sizes 120×280 cm with a thickness of 6 mm. Each slab has only one face and is ‘seamless’ to facilitate laying and composition. The unusual optical effects create elusive tone-on-tone patterns that make the surfaces vibrate with delicate elegance, blending harmoniously with space and modifying its appearance and perception to create suggestive atmospheres.



Moiré is at its best when used to cover large surfaces because of the infinite graphic movement that can be generated through the combination of slabs. The collection is particularly well suited to hotels and catering establishments where it can best express its visual appeal and practical characteristics. Such examples include floors and walls in hotels, shops and public premises. In the home, on the other hand, Moiré is ideal for covering portions of walls and buildings in combination with plain-coloured backgrounds or with stone and concrete.



Alessandro Pasinelli initially studied fashion and textile design in Milan. In 2004, he opened his own multidisciplinary Design Studio dealing with design, interior, styling and art direction. He collaborates with a host of companies, editorial offices and photographers. He collects design pieces by great Italian masters, loves green projects and the interplay between art, fashion and design and is always looking for new ways of expressing his creativity. He lives and works in Milan where he works alongside a highly versatile multi-tasking team offering a variety of creative solutions.

The activities of Alessandro Pasinelli Studio are:

  • styling and set-up for catalogues, editorials, videos and fair booths
  • booth design and art direction
  • product design
  • concept image for design and fashion advertising campaigns
  • visual design and staging for points of sale
  • food styling
  • trend and colour research
  • interior design for private and public spaces

Ph. Bianca Puleo

Milano Design Week
17-23 April
10am – 8pm
Via Solferino, 11
3rd floor

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