LABORATORIO CERAMICS OF ITALY: ITALIAN CERAMICS AT THE TRIENNALE IN MILAN FOR EXPO 2015
COEM will be present in Milan during Expo 2015, the major international event set to take place from May to October on the theme “Feeding the Planet, Energy for life”, where it will be taking part in the exhibition promoted by Confindustria Ceramica and organised by Edi.Cer. SpA, entitled “Laboratorio Ceramics of Italy”. The exhibition will be hosted at the Triennale in Milan, from 1 to 10 May 2015, and the concept (entrusted to Blumerandfriends and with the curatorship of Aldo Colonetti) aims to combine “food and ceramics” in a setting somewhere between a kitchen and a laboratory, offering an appealing, evocative, interactive illustration of how actions bound up with food have always been intimately linked with ceramics, the material and the objects the food is cooked and subsequently served in.
“Ceramics – explains designer Riccardo Blumer – are a living material that comes from the earth, is shaped into a product and is present in everyday rituals connected with food. Just as ceramics, terracotta and porcelain are created from a mix of different types of soil, cooking is the act of selecting, blending and shaping spices, flour and seeds”. “The exhibition”, explains Aldo Colonetti “will bring these various processes to life, directly illustrating the significance of the food-ceramics combination”.
Three tiled counters will contain crockery and ceramic recipients for food, and during the ten days of the exhibition, visitors will have the chance to use vibrating ceramic plates on magnetic supports to create colourful pictures, obtained using the various food ingredients that continuously evolve and are projected in real time onto the walls and the web, through the social networks.
This will be a “synesthetic” exhibition-workshop, as curator Aldo Colonetti explains, because it will engage and set to work all five of our senses, and visitors will have the chance to explore the extremely close analogies between the world of ceramics and the world of food, using sight, hearing, taste and touch, as well as their sense of smell for the dishes and the ingredients used.
The event is sponsored by the Italian ceramic tile and tableware manufacturers entitled to use the quality trademark Ceramics of Italy, and of course Coem is among those present. For the occasion, the Marne2 collection has been selected.
