For the renovation of the renowned, long-established Fagni high-fashion boutique in the heart of Pistoia, the idea of Andrea Piccinelli, an interior designer based in Prato, was to “design and create a boutique with a “breakaway” approach, with clear, confident references to international tastes and sharply defined, material, rational style canons. The boutique, measuring around 600 m2, is spread over two levels and is formed by a number of rooms of different sizes and heights. The materials used, including glass, iron and ceramics, stylishly combined with the furnishings, form the fil rouge that shapes the identity of the place. The result is a fabulous mix that features ceramics, a live material ready to be shaped into ideas; solid aged and fashioned walnut wood from the Prato Apennines for the furnishing elements; glass and steel, technical, neutral elements that are contemporary and versatile, and LED light, a unique sensory, immaterial support.
In this context, the porcelain stoneware floor coverings from the COTTOCEMENTO collection by COEM create a dynamic spatial perspective enhanced by the effective interior lighting, focused on the display units only. Ceramics and light form a visual, sensory path through the boutique.
Piccinelli concludes: “In this case, perhaps more than ever, the ceramic material that by itself marks geometries, has been able to shape my ideas.”
Project by Andrea Piccinelli